
Project Start:
December 1, 2023
Pathfinder
Pathfinder is more than an outdoor gear brand—it’s a tech-enhanced experience that helps users shop smarter, track sustainability efforts, and connect with nature responsibly. The Pathfinder app transforms the way users discover products, plan adventures, and make sustainable choices through an intuitive, data-driven interface.
Timeframe
4 Months
Client
Semi - Gradiuation Project, Shenkar
Category
Outdoor Gear Brand & App
Role
Product Design, Branding
Introduction
Outdoor exploration should be effortless, but finding eco-friendly, high-performance gear can be a challenge. Many products compromise either sustainability or durability—rarely both. Pathfinder was created to solve this, not just with better gear, but with a digital platform that enhances the entire experience.

Target Audience
Hover / Click For More
Problem Discovery
Outdoor gear shoppers struggle with:
🚧 Unclear product sustainability—brands lack transparency.
🚧 Scattered information—no single place for eco-conscious shopping.
🚧 Lack of engagement—no reward system for sustainable actions.
Media Suggestion:
Pie Chart or Graph: Show how many outdoor enthusiasts prioritize sustainability and performance.
Research Insights
User research and market analysis revealed:
✔ Shoppers want real-time sustainability insights when making purchases.
✔ A reward system could encourage users to make more eco-friendly choices.
✔ A seamless experience between online shopping and outdoor use adds long-term value.
Market & Competitive Analysis
Big outdoor brands provide durability but lack personalized, sustainability-focused tech solutions. Pathfinder fills this gap by offering:
🔹 A seamless digital and physical experience.
🔹 Interactive sustainability tracking.
🔹 A smart shopping system tailored to eco-conscious users.
Media Suggestion:
Comparison Chart: Highlight Pathfinder's sustainability and transparency advantages over competitors.
Wireframes & Iterations
User testing led to key refinements:
⚡ Faster product discovery with simplified filters.
💡 Improved sustainability badges for clearer transparency.
🎯 More engaging reward system to encourage user participation.
Media Suggestion:
Before-and-After Visuals: Compare initial app designs with the refined final versions.
home / trips / events / shop
onboarding
sign in / sign up
product page / event page / checkout
profile / cart
Project Takeaways
Pathfinder isn’t just about gear—it’s about empowering users with the right tools to make informed, sustainable decisions. The digital experience bridges the gap between eco-conscious shopping and outdoor adventure.
🚀 Explore smarter. Shop responsibly. Track your impact.
Media Suggestion:
Closing Showreel: Summarize Pathfinder’s mission and impact, featuring key products, app interactions, and user feedback.