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Project Start:

April 4, 2024

CHUCK

Personal security should be accessible, affordable, and seamless for everyone. CHUCK was created to bridge this gap by offering an innovative platform that combines cutting-edge technology and trained professionals to deliver reliable, on-demand safety solutions.

Research & Design

Final Product

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Timeframe

2 Months

Client

Collaboratiove Team Project, Shenkar

Category

Personal Security App

Role

Product Design, Marketing

Introduction

CHUCK is a shared personal security platform that provides professional safety services tailored to individual and group needs. Designed for accessibility and transparency, CHUCK empowers users with affordable protection, supported by rigorously trained guards and intuitive technology.

Target Audience

Need: Regular security for large groups in friction zones.

Typically works at a discount bank but took a break post-war to volunteer in agricultural work near Gaza. Seeks security measures that ensure a safe and worry-free environment while volunteering with his group.

Need: Regular security for large groups in friction zones.

Typically works at a discount bank but took a break post-war to volunteer in agricultural work near Gaza. Seeks security measures that ensure a safe and worry-free environment while volunteering with his group.

Need: Regular security for large groups in friction zones.

Typically works at a discount bank but took a break post-war to volunteer in agricultural work near Gaza. Seeks security measures that ensure a safe and worry-free environment while volunteering with his group.

Need: High level security, sometimes several security guards.

A businessman with frequent meetings, valuing security and trusted bodyguards. Invests in quality protection, often sharing personnel with partners for efficiency. Seeks an affordable security solution for solo travel, prioritizing safety and flexibility, and is open to sharing a bodyguard with other travelers.

Need: High level security, sometimes several security guards.

A businessman with frequent meetings, valuing security and trusted bodyguards. Invests in quality protection, often sharing personnel with partners for efficiency. Seeks an affordable security solution for solo travel, prioritizing safety and flexibility, and is open to sharing a bodyguard with other travelers.

Need: High level security, sometimes several security guards.

A businessman with frequent meetings, valuing security and trusted bodyguards. Invests in quality protection, often sharing personnel with partners for efficiency. Seeks an affordable security solution for solo travel, prioritizing safety and flexibility, and is open to sharing a bodyguard with other travelers.

Need: Security while traveling with an option to share security.

She values safety during travel and city tours, emphasizing the need for a reliable and convenient solution suitable for diverse needs in trips with different people she does not know thoroughly. Alona is open to the possibility of sharing a bodyguard with other solo travelers for a more economical approach.

Need: Security while traveling with an option to share security.

She values safety during travel and city tours, emphasizing the need for a reliable and convenient solution suitable for diverse needs in trips with different people she does not know thoroughly. Alona is open to the possibility of sharing a bodyguard with other solo travelers for a more economical approach.

Need: Security while traveling with an option to share security.

She values safety during travel and city tours, emphasizing the need for a reliable and convenient solution suitable for diverse needs in trips with different people she does not know thoroughly. Alona is open to the possibility of sharing a bodyguard with other solo travelers for a more economical approach.

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Problem Discovery

The traditional personal security market struggles with:

  • High costs, making services inaccessible to most people.

  • Lack of on-demand options, limiting flexibility.

  • Trust issues, with users doubting professionalism and transparency.

Research Insights

Extensive research, which was done though surveys in various social media platforms, revealed that:

Security Is Expensive

74% think that personal security is expensive and exclusive

Feeling Insecure

91% of users feel insecure in emergencies.

Would Use Such App

80% would adopt security services if they were affordable and accessible.

The Solution

CHUCK offers a tech-driven security network with:

  • An instant SOS button for real-time assistance.

  • Shared security services to reduce costs.

  • Personal & guard dashboards for seamless communication.

  • Clear, tiered pricing so users only pay for what they need.

Market Analysis

CHUCK fills a unique niche by offering:

  • Affordable, shared security models.

  • On-demand services with real-time availability.

  • Transparent operations and user feedback mechanisms.

Business Model

CHUCK balances affordability and quality with:

  • Shared Security Models: Cost-effective group solutions.

  • Premium Services: Elite guards and customizable plans for high-tier clients.

  • Revenue Distribution: 70% of earnings go directly to guards, supporting motivation and quality.

Client Business Model

Chuck Business Model

Wireframes




Final MVP

Project Takeaways

CHUCK redefines personal security by merging technology, accessibility, and trust. Future iterations aim to expand AI-driven features, enhance global scalability, and further integrate user feedback.

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