Project Start:
December 1, 2023
Pathfinder
Pathfinder is more than an outdoor gear brand—it’s a tech-enhanced experience that helps users shop smarter, track sustainability efforts, and connect with nature responsibly. The Pathfinder app transforms the way users discover products, plan adventures, and make sustainable choices through an intuitive, data-driven interface.
Timeframe
4 Months
Client
Semi - Gradiuation Project, Shenkar
Category
Outdoor Gear Brand & App
Role
Product Design, Solo End To End Project
Introduction
Outdoor exploration should be effortless, but finding eco-friendly, high-performance gear can be a challenge. Many products compromise either sustainability or durability—rarely both. Pathfinder was created to solve this, not just with better gear, but with a digital platform that enhances the entire experience.
Target Audience
Hover / Click For More
Research Insights
User research and market analysis revealed:
✔ Shoppers want real-time sustainability insights when making purchases.
✔ A reward system could encourage users to make more eco-friendly choices.
✔ A seamless experience between online shopping and outdoor use adds long-term value.
Clear eco-ratings
help users make informed purchases
Rewards
help users make informed purchases
Maintenance features
add long-term value
Wireframes & Iterations
User testing led to key refinements:
⚡ Faster product discovery with simplified filters.
💡 Improved sustainability badges for clearer transparency.
🎯 More engaging reward system to encourage user participation.
home / trips / events / shop
onboarding
sign in / sign up
product page / event page / checkout
profile / cart
Final MVP
Onboarding
Sign Up / Sign In
Home / Trips / Events / Shop
Product Page / Event Page / Checkout
My Cart / Profile / Last Hikes / Active Warrenties
Project Takeaways
Pathfinder isn’t just about gear—it’s about empowering users with the right tools to make informed, sustainable decisions. The digital experience bridges the gap between eco-conscious shopping and outdoor adventure.
